Email and chat
Easy to send. Hard to track which post, version, or reply counts as approval.
SOCIAL MEDIA APPROVAL SOFTWARE
Get client approval on social posts before you publish
Upload finished posts and captions, then send one private review link. Clients approve each post or request changes without an account. Publishing stays in your current scheduler.
Free plan. No credit card required. Clients never sign up. No social accounts to connect.
Real client review
Review a full batch before anything reaches your scheduler.
THE SHORT ANSWER
Social media approval software gives clients a clear way to review posts before they go live. With ApprovePost, they approve each post or request changes through a private link. You continue scheduling and publishing with your current tool.
THE PROBLEM
A chat reply is not a reliable approval.
Most scheduling tools are built for publishing, not for approval. The result is the same awkward loop: you send a screenshot in a chat, the client replies with “looks good but change X,” someone schedules the wrong version, and the caption you actually published never got an explicit yes.
A social media approval workflow closes that gap without adding another platform to manage. Content is produced, approved, and then published. Each job has its own tool, and the approval step is handled separately.
- Posts are reviewed with their captions, so decisions cover the whole post, not just an image.
- Status is explicit: approved, changes requested, or awaiting review.
- Only approved content moves on to the scheduler.
A clear division of work
Planning and scheduling live in your existing calendar or scheduler. Content production lives in your design tools. Client approval happens in ApprovePost. Publishing stays in your scheduler. ApprovePost covers the third stage and only the third stage.
CHOOSE THE RIGHT FIT
Use ApprovePost for approval. Keep the rest of your workflow.
The right choice depends on what is already working and what is missing.
Google Drive
Good for storing files. It does not give each post a clear approval status.
Social media suites
Useful when you want planning, approval, scheduling, and publishing in one platform. Compare the Planable approach.
ApprovePost
Built for one step. Send finished posts for approval, then publish with the scheduler you already use.
THE APPROVAL STEP
Send a batch of posts in one review.
Your client can work through the batch and decide on each post.
Upload
Add the finished posts, captions, and videos for one client into a review.
Share
Send one private review link. No client account, no login.
Review
The client walks through each post with its caption, checking the status as they go.
Fix
Change requests come back with feedback attached to the specific post.
Approve
Revise and resubmit, collect approval, then publish the approved set from your scheduler.
CLEAR STATUSES
Know exactly where every post stands.
The client accepted the post. It is ready to be scheduled.
The client left feedback and the post returns to revision.
Sent but unanswered, or a new version waiting for re-approval.
WHAT'S INCLUDED
Everything the approval step needs.
Batched client reviews
Group posts for one client into a single review, up to 10 posts on Free and 100 on Pro. No per-post file sharing.
Media + caption together
Images, MP4 videos, captions, and a social network frame - Facebook, Instagram, X, TikTok, LinkedIn, or Reddit - travel together, so approval covers the whole post as it will be seen.
Private review links
One private link per review. It shares the review, not the account, so clients never sign up.
Change requests with feedback
Requesting changes requires written feedback, so revision notes arrive ready to hand to the designer.
Versioned revisions
Edit captions or upload new media versions, resubmit, and keep the review history for the record.
Email notifications
Get email updates when a client starts reviewing, approves, or requests changes on a post.
REALISTIC EXAMPLE
A weekly approval process for a retainer client.
A freelance social media manager prepares five posts for a coffee brand, everything captioned and formatted, approved in a single review each week.
On Monday they create a review, upload the five posts, and send the link. The client opens it over lunch, approves four, and requests changes on the reel with “swap the intro shot for the pour-over close-up.” The manager replaces the video, resubmits, and the client approves it by Tuesday.
The manager then schedules all five posts in the client's usual scheduler, knowing exactly what was approved and when. No Monday-morning guessing about which version of a Reel made it to the queue.
What the workflow protects against
- Publishing a caption the client never saw.
- Scheduling an old version because chat history was unclear.
- Client feedback landing in five different apps.
- Endless “I thought you said that was approved” moments with the client.
WHERE APPROVEPOST FITS
ApprovePost handles approval. It doesn't replace your scheduler.
ApprovePost handles
- Client approval of posts, media, and captions before publishing.
- Posts rendered in the frame of the network they will be published to.
- Explicit decisions and written feedback per post.
- Versioned revisions and resubmission.
- A clear record of what was approved, and when.
ApprovePost does not
- Publish or auto-post to social networks.
- Schedule posts or manage a native content calendar.
- Replace your social media management platform.
- Track audience analytics or engagement.
Plan with your scheduler, design with your editors, approve with ApprovePost, and publish from the tool you already trust.
FAQ
Questions about social media approval software.
Does ApprovePost publish to social media?
Does my client need an account to approve posts?
Can I get approval on captions and visuals together?
Can the client see the post inside a social network frame?
Can clients request changes on a post?
Does ApprovePost replace a scheduling tool?
Can I batch a month of posts for one review?
Is the review link private?
RELATED GUIDES
Go deeper on social approval workflows
START FREE
Get client approval before posts go live.
Approve first. Publish with your current scheduler.
Free plan. No credit card required. Clients never sign up. No social accounts to connect.