The client has the current version. The agency waits for a decision.
CONTENT APPROVAL FOR AGENCIES
Client content approval built for small agencies
Send each client one private review link. Keep feedback tied to the right content, manage revisions, and get a clear approval before your team publishes.
No credit card required. No client signup.
Real client review
One client review shows each item, its current version number, feedback, and decision.
THE SHORT ANSWER
ApprovePost is content approval software for agencies that need a direct client sign-off step. It does not replace your project manager, design tools, or scheduler. It gives finished content a clear path through review, revision, and approval.
THE AGENCY PROBLEM
Client approvals get messy when decisions live in messages
A client reply can be useful feedback without being final approval.
The account manager sends files by email. The client answers in a DM. A second reviewer comments on an older version. The designer makes another change. Then someone asks whether the post is ready to publish.
The issue is not a lack of communication. It is that the content, feedback, current version, and final decision are in different places.
ApprovePost puts the decision next to the content. During review, each item is Awaiting review, Approved, or Changes requested.
Common approval leaks
- Feedback split across email, Slack, WhatsApp, and DMs
- Clients responding to an older export
- Several people giving conflicting instructions
- Revisions with no clear route back to review
- Silence or “looks good” treated as final sign-off
A REPEATABLE CLIENT WORKFLOW
Seven steps from finished work to publication
Your agency owns the handoff. The client gets a small, clear job.
- 1
Prepare content
Finish the images, videos, and captions in your usual tools.
- 2
Build the review
Group one client's content into a review and check that every item is ready.
- 3
Send one link
Share the private review link by email, chat, or the channel the client already uses.
- 4
Collect feedback
The client reviews each item and leaves written feedback where changes are needed.
- 5
Make revisions
Your team updates an item with Changes requested. Submitting it creates the next version number and returns it to Awaiting review.
- 6
Record approval
The client approves the current version. The decision and review activity remain visible.
- 7
Publish elsewhere
Your team moves approved content into its existing publishing or delivery workflow.
CLEAR OWNERSHIP
The status tells the agency what happens next
Your team does not need to reread the conversation before acting.
The agency owns the next step. Feedback explains what must change.
The current version has a recorded yes and can move toward publication.
MULTIPLE CLIENTS, LESS CONFUSION
Keep each review tied to one client and one batch
A clear boundary makes agency work easier to manage. One client gets one link for the content they need to review. They do not see another client's work.
The Free plan supports 2 active reviews with up to 10 items each and 14-day retention. Pro supports 20 active reviews with up to 100 items each and 60-day retention. Reviews and their files, feedback, decisions, and revision history are permanently deleted when retention ends.
When changes are requested, the affected item moves back to revision. Other approved items keep their status. Your team can fix one post without reopening the full batch.
For a wider look at the product, see content approval software. Social teams can also review the social media approval workflow.
Set the rule before review starts
Name one final approver on the client side. Other people can give feedback, but one person owns the final yes. This prevents two reviewers from pulling the work in different directions.
AGENCY USE CASES
One approval pattern for several kinds of client work
Social media agencies
Send a weekly or monthly batch with the visual, caption, format, and approval status together.
Freelance social media managers
Give each client the same low-friction process without asking them to learn your publishing tool.
Creative agencies
Collect focused feedback and sign-off on review-ready images and videos. Use a full proofing tool if you need annotations.
Marketing consultants
Record the client's final decision before handing content to the person who publishes or delivers it.
MAKE THE PROCESS EXPLICIT
Define approval before the first link goes out
Write down the owner, reviewer, final approver, deadline, and accepted statuses. Then use the same rules for each client.
The original content approval workflow template gives your agency a free manual version. It includes fields for versions, feedback, deadlines, changes, and final approval.
The content approval workflow guide explains how to assign approval ownership and avoid conflicting feedback.
ApprovePost is not an agency operating system
It does not manage projects, assign production tasks, schedule posts, or report social performance. Keep those jobs in the tools your team already trusts. Use ApprovePost for client review and sign-off.
START WITH A REAL CLIENT BATCH
The Free plan includes 2 active reviews. Pro is $12/month with more active reviews, larger batches, and custom branding. Compare ApprovePost plans.
START FREE
Start a client review
Add the finished content, send one private link, and give your client a clear path to feedback or final approval.
No credit card required. No client signup.